Upselling & Cross Selling programs in Hotels and Resorts
- Increase your direct income
- Improve your customer experience
- Train and motivate your teams

Perfect combination between technology and the human factor
Some of our clients
Our clients' satisfaction is our best form of introduction
Committed to excellence
We are 100% specialized in Upselling & Cross Selling. We are industry leaders
With more than 15 years of experience in developing strategies to increase direct revenue and improve the customer’s experience once they arrive at your establishment, in all departments of your hotel.
We are hoteliers and we speak the same language!
All our consultants have extensive experience in the hotel industry
The best combination of consulting, team building and specialized technology.
Who are we targeting?
A WORLDWIDE LEADER IN UPSELLING & CROSS SELLING PROJECTS FOR HOTELS AND RESORTS
HOTEL CHAINS
LUXURY HOTELS
INDEPENDENT HOTELS
SEASONAL HOTELS
CITY HOTELS
ALL-INCLUSIVE HOTELS
Departments
where do we develop our programs
FRONT DESK
Is your team committed to selling superior rooms and related services? Enhance the guest experience upon arrival, increase guest loyalty and optimize revenue in this department by creating unique customer experiences.
RESERVATIONS
Enable fast response to your guest’s needs, engage your customers during the conversation, and maximize your conversion rates through your reservations team
FOOD & BEVERAGE
Help your team create memorable dining experiences, increase your average bill and exceed your guests’ expectations in all your outlets and restaurants. Maximize your revenues and measure the sales of your premium products through our specialized platform.
SPA & WELLNESS
Increase revenue in the four strategic areas of your spa, and make your receptionists, therapists and beauticians promote the wellness of your clients by selling products and services.
OUR GOAL, YOUR SUCCESS
Boost your revenues by increasing the sale of services and products during your guests' stay.
Increase your REVPAR and TREVPAR at the same time that you improve your clients’ experience.
01
Consulting
All our programs are 100% tailored to your business model. We create new products and services that increase revenue potential.
02
Training and coaching
We provide 100% specialized training to all the departments of your hotel on-site and through the online campus, as well as coaching and mentoring to all your department managers.
03
Follow up and assistance
We carry out a complete and personalized plan of continuous monitoring over time which includes, among other actions, routine visits to your hotel to ensure a constant increase in revenue.
04
Specific and integrated technology platform
You will have the best specific and integrated technological platform for all the departments of your hotel.
We offer you a specific and integrated technological platform for Upselling & Cross Selling
For the Front Desk, Food and Beverage, Reservations & Spa departments

Javier Vallés
General Manager | SH Hotels
The results achieved with the Upselling project carried out with HBD Consulting were spectacular. In addition to an unquestionable closeness and personalization depending on the type of clients, it is always a pleasure to work with professionals like Mr. Alejandro Francino.

Javier Costana
Ancillary Manager | Iberostar
It is a pleasure to have HDB Consulting as a partner, because of the passion and dedication they put into the development of Upselling and Crosselling, thus achieving a greater involvement of the reception teams and as a consequence, a better result in sales.

Javier Tusía
General Manager | Sercotel Hoteles
At Sercotel Hotels we have been collaborating with HBD Consulting in the implementation, monitoring and renewal with continuous improvements of our upselling and cross selling project for years, working under the concept of Sercotel Experience. Our experience is highly satisfactory and the professionalism of the entire HBD team is demonstrated in the results obtained. We do not conceive our sales strategy without allocating part of it to this project.

Felipe Martínez Verde
Director of Operation and Vacation Products America | Palladium Hotel Group
A couple of years ago we started our relationship with Alex Francino and his company. Alex and his team are close and experienced people who know the business and whose knowledge has helped us to improve our sales considerably. In this tourism business there are still things to discover and HBD helps us to do so. Thank you for being part of the family.
We are fully committed to the excellence in the development of our programs.
MORE THAN 15 YEARS OF EXPERIENCE AND LEADERS OF THE INDUSTRY